About SSI

The Selling Skills Institute

Selling Skills Institute has consistently facilitated record-breaking sales and increased profit margins for some of the top companies. We accomplish this through our proprietary Shift Thinking™ training and sales coaching services. Our customized sales and prospecting training programs fit the learning styles of our clients and solve the challenges that they face in the field.

At the Selling Skills Institute, we believe there are four critical cornerstones to optimizing sales performance. In order for salespeople to become more successful, they must:

  1. Have the right thoughts and attitude.
  2. Perform the right behaviors at the right time.
  3. Exhibit professional selling skills.
  4. Follow a proven selling model.

We have a full suite of sales training programs (over 157) ranging from “The Art of Closing Profitable Sales”, “How to Use the Telephone to Get More Qualified Appointments”, “Get Through to Top-Level Decision-Makers”, “Sell More and at Higher Margins”, “The Art of ‘GOLD’ Calling – How to convert cold calls into GOLD”,  “Sell Change and Wedge-Out the Incumbent Vendor”, “Successful Selling in Turbulent Times”, and other highly sought after topics. We work with our clients to customize the content and length of each training program to meet their specific budget requirements and learning objectives.

 

Our Shift Thinking™ record-breaking sales training programs will help you:

  • Plan your calendar to achieve sales goals.
  • Identify resources and methods of generating leads.
  • Get face time with decision-makers who are too busy to see every rep.
  • Set more qualified appointments with top-level decision-makers.
  • Qualify and disqualify sales opportunities and manage time.
  • Increase your ability to listen while interviewing potential customers.
  • Respond to the seven most common objections.
  • Use the telephone to set more qualified appointments.
  • Sell value instead of cutting your margins.
  • Earn instant rapport, respect, and credibility with new prospects.
  • Reveal the prospect’s real buying motives.
  • Sell change – How to overcome the buyer’s reluctance to change vendors.
  • Create more new business with an organized, predictable, and measurable approach to closing sales.
  • Clean the dead deals out of your company's sales pipeline and get real deals flowing again.
  • Improve the reliability of your company's sales forecasts.
  • Have every salesperson "on message" and using the same sales process to gain repeatable sale results.
  • Close more profitable sales…faster.

 

Charles Anderson’s Bio

Charles Anderson - sales consultant, author, motivational speaker, and personal sales coach.
Charles Anderson has close to twenty-three years of sales and entrepreneurship experience. He is the President of the Selling Skills Institute, a nationally recognized sales training company.

Charles Anderson has worked with hundreds of top performing salespeople and companies around the country. In 2002, Charles Anderson developed the propriety Shift Thinking™ Selling Methodology.  It is delivering record-breaking sales results for professional salespeople across the country. Its foundation is based on the premise that your ability to create an extraordinary sales career is much more an issue of what you think and do, than what you know and say.

The Shift Thinking Selling Model changes the whole concept of what it takes to be successful in sales. Our training focuses on strategic thinking, proven selling skills, and measurable results. Our sales objective is to teach salespeople how to surpass their current level of excellence and achievement just by shifting, ever so slightly the way that they think. Through our training process, salespeople learn to re-imagine what is possible.